important is a word that I don't like.
I try to avoid its use. I think it's necessity is in education until a child is about 10 or 11.
"It is important not to cross the street when auto are there"
"It is important not to touch the oven, you will otherwise burn"
"It is important to do the school homework"
After that age, when a child brain start to hate parents, it starts to hate the word "important". But it still describe reality in black and white. The more we age and the more argumentation we can add to our communication, the more we feel like stupid children when somebody use the fucker on us.
It's important to.. blabla
It's important not to say important, rather it is important to import thought and export meaning.